The Pioneers The Women

The Women

During the research process, it was important to note that many African-American women were also challenged by the retail car business and sought careers as dealers. More than 50 African-American women, during the period beginning in 1970, pursued dealership opportunities.

At one point in the late 1980's, there were approximately 10 black women dealers in business which represented 10 per cent of the total 'active' women principals actually operating a dealership on a day-to-day basis. Unfortunately, for a variety of reasons, the majority of black women have not achieved lasting success and only a handful remain active in the retail car business today.

Black women were not only faced with the 'race' factor, but the 'sexist' issue as well. The retail car business is predominantly white and male and ethnic minority males have had a difficult time finding retail opportunities. One can just imagine the difficulties faced by African-American women. But undeterred, many have made the effort.

Listed below, by manufacturer and in alphabetical order, are those African-American women who were active new car dealers at some point in time. This listing represents approximately 90% of those who sought business success in the retail car business.

African-American Women Who were appointed dealers

(By Manufacturer in alphabetical order)

* No specific "start" date was determined.

List represents approximately 90% of African-American women who were either franchised or assumed role of "dealers" since 1983.